Bild von einer Frontseite von einer Zeitung online.
Bild von einem Hund mit einer Zeitung im Mund. Zeitunglesen in der Zeit der Digitalisierung.



A cross-brand design system for forward-looking digital journalism

Unknown developed the concept and design of the paid media of Tamedia (TX Group) in a scrum process. During a cooperation of almost two years with internal developers and the head of design Marina Bräm, we developed new content structures, layout systems, design guidelines and a comprehensive user experience concept for all well-known titles of the Swiss media house. The Tagesanzeiger, the Bund, the Basler Zeitung, the Berner Zeitung and seven other titles have been shining in a new look since February 2020. We continuously developed further components as well as a digital style guide for the cross-title digital experience.

Bild von einer mobile Ansicht einer Zeitung in einer App.

Overall, Tamedia increased the number of digital subscriptions by 42% to over 120,000 readers compared to the previous year.

Langes Bild von der Website einer Frontseite des Tagesanzeigers
Bild zu verschiedenen Illustrationen, die in das gesamte digitale Erlebnis der Marke passen. Content Produktion.