Unknown developed the concept and redesign of the paid media of Tamedia (TX Group) in a scrum process. During a cooperation of almost two years with internal developers and the head of design Marina Bräm, we developed new content structures, layout systems, design guidelines and a comprehensive user experience design concept. The Tagesanzeiger, the Bund, the Basler Zeitung, the Berner Zeitung and seven other titles have been shining in a new visual design since February 2020. We continuously developed further design components as well as a digital style guide for the cross-title digital brand identity.