Bild von einer Frontseite von einer Zeitung online.
Bild von einem Hund mit einer Zeitung im Mund. Zeitunglesen in der Zeit der Digitalisierung.



A cross-brand design system for forward-looking digital journalism


Marina Bräm

Unknown developed the concept and redesign of the paid media of Tamedia (TX Group) in a scrum process. During a cooperation of almost two years with internal developers and the head of design Marina Bräm, we developed new content structures, layout systems, design guidelines and a comprehensive user experience design concept. The Tagesanzeiger, the Bund, the Basler Zeitung, the Berner Zeitung and seven other titles have been shining in a new visual design since February 2020. We continuously developed further design components as well as a digital style guide for the cross-title digital brand identity.

Bild von einer mobile Ansicht einer Zeitung in einer App.

In total, the number of digital subscriptions increased by 42% compared to the previous year, resulting in Tamedia gaining over 120,000 additional readers.

Langes Bild von der Website einer Frontseite des Tagesanzeigers
Bild zu verschiedenen Illustrationen, die in das gesamte digitale Erlebnis der Marke passen. Content Produktion.