Salz & Water
Salz & Water
From the first ideas to the detailed pixel - the new website of the creative agency was developed in an iterative process
CollaborationPatrick Müller (parallactic)
Salt & Water combines two disciplines: Digital marketing and a creative agency. The team of over 10 people creates concepts, produces content and implements digital marketing campaigns in an advisory capacity and analyses their performance. In the form of a co-creation, the new website of the New Wave agency was conceptualised and designed. The implementation of the front- and backend with CMS connection was realised by Unknown.
Experimental visual approaches combined with the latest technology give the site that certain "extra touch".
A content management system (CMS) enables the dynamic design of website content and thus offers optimal flexibility.
Focal points of the project
Digital Brand Experience
By means of a gentle rebranding and the simultaneous work on the website, the brand could be fully strengthened and further developed. Based on positioning workshops, the brand's essence, values, verbal and visual identity, mission and vision were defined. These elements were incorporated into the digital design to fully reflect the brand.
In conjunction with the dynamic branding, the variable font (Noi Grotesk) complements the user interaction, reflecting the diversity of the creative agency. In order to guarantee this interaction in a performant way and across browsers, we created various tests and experiments and approached a unique solution step by step. In addition, the page was supplemented by the integration of a dynamic background. Through such experiments, we are constantly evolving.