Sustainable investing remains complex as sustainability criteria are subjective and interpreted differently by various interest groups. Regulating standards such as ESG is challenging due to the lack of uniform global regulations and room for interpretation. GGX has addressed this issue. Therefore, fundamental for us was to connect attributes such as transparency, clarity, and future with the brand.

The logo with dynamic arrows addresses the themes of aligning, navigating, and sustainability. The prominent styling of Global Green Xchange (abbreviated as GGX) puts the glyph X at the center.