Apparel Research Studios (ARS) moves in the intersection between fashion, art and culture. The extensive digital user experience design (UX) was created in a joint collaboration. The cornerstone of ARS is the platform for artists from all over the world, their collections and background stories. They are told in a digital magazine, which is linked to the webshop. In it, the clothes, as well as visual art, can be viewed and purchased in detail. A virtual reality (VR) experience rounds off the experience for resellers.